The article highlights significant developments in search engine technologies, particularly by Google and Yahoo. Google's updated search quality raters guidelines underscore the growing importance of generative AI, as it begins testing AI-generated product descriptions. Additionally, Yahoo Search's AI functionality is reportedly backed by Microsoft Copilot and OpenAI, showcasing a collaborative approach to enhancing search results. Google’s John Mueller further notes the caching of embedded resources and mentions new features in Google Ads promoting appointment tagging. Overall, these updates signify an ongoing evolution in the search landscape.
Google mentioned generative AI multiple times in its updated search quality raters guidelines, along with testing product descriptions created through this technology.
Yahoo Search's AI capabilities appear to be powered by Microsoft Copilot and OpenAI, indicating a strategic integration of advanced tools for search enhancements.
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