Council Post: The Growing Potential Of Retail Media Networks
Briefly

By leveraging such data, advertisers gain access to valuable insights into consumer behavior and preferences, enabling them to create targeted and personalized ad campaigns that resonate with their target audiences.
Instead of struggling to win the search battle and paying exorbitant CPMs, advertisers can capitalize on consumers actively searching for products within the network's digital channels. This strategic approach can not only improve ad visibility but also enhance the overall effectiveness of campaigns.
Read at Forbes
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