Advertisers don't see new, immediate value in Snapchat's ad offerings despite its brand marketing campaign

Our new 'Less Social Media. More Snapchat.' brand campaign is about helping consumers and marketers alike understand why Snapchat ranks as the #1 platform where people say they feel comfortable, happy and connected.

Let's face it; they're not exactly enamored with the platform, at least not enough to up their social budgets there.

Read at Digiday