The 18th annual Social Media Marketing Industry Report is a 44-page resource with 50+ charts covering paid and organic activities, video marketing, content mixes, and AI plans for the coming year. It identifies which platforms B2C and B2B marketers consider most important, where they plan to run ads, and which platforms deliver the best sales results. It also reports that 56% plan to increase Instagram organic activities, 49% view video as the single most important content type, and 70% plan to increase video use. Additionally, 62% use generative AI tools daily.
Read at Social Media Examiner
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