A recent Semrush analysis reveals that ChatGPT is driving increased referral traffic to over 30,000 unique domains, particularly in the education and technology sectors. In November 2024, it was noted that around 54% of queries were answered directly by ChatGPT, showcasing a shift in traditional search behaviors. The study indicates that the typical ChatGPT prompt is longer and less conventional than traditional search queries, with only 30% of prompts fitting standard search intents. Unsurprisingly, ChatGPT attracts a younger, predominantly male audience, contrasting with Google's broader demographic reach.
"For marketers and content creators, this data reveals an emerging reality: success in this new landscape requires a shift from traditional search optimization to integrating with AI-driven search patterns."
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