This emerging trend of self-assigned 'aura points' among Gen Z and A emphasizes wellness and authenticity, signaling a shift towards self-improvement and self-care practices.
At a glance, aura points are simply a new take on the more classic 'cool points,' but many associated actions center around wellness and personal growth.
'So somebody's aura is their essence, right? It's the energy that they put off,' explains teacher and TikToker Philip Lindsay about the social currency of aura points.
Reaching your highest potential aura is known as 'auramaxxing.' This process involves cultivating a cool, confident calm that positively influences how you're perceived.
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