The signature Honey Deuce cocktail of the U.S. Open continues to thrive, generating about $10 million in gross revenue with its sales surpassing expectations especially with its merchandise line.
Mary Ryan stated, "They throw them out of the warehouse in the morning and then we sell through them, so we're continually pulling them out of the warehouse," emphasizing the rapid sales of Honey Deuce merchandise.
The Honey Deuce is more than just a drink; it has become a phenomenon at the U.S. Open, featuring merchandise like shirts and hats to great consumer demand.
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