PepsiCo Inc. is reportedly in advanced negotiations to acquire Poppi, a notable player in the growing functional soda market, for more than $1.5 billion. This move comes as PepsiCo decided to abandon its own functional soda brand, Soulboost, due to lackluster market response. As functional beverages grow rapidly in popularity, traditional sodas are lagging behind. The market for healthier drinks, particularly those integrating prebiotics and probiotics, has expanded significantly, showcasing changing consumer preferences. Recently, PepsiCo has focused on acquiring healthier brands to adapt to these shifting trends.
PepsiCo is in advanced talks to buy Poppi, a healthier soda brand, for over $1.5 billion, following the cancellation of its own functional soda line.
Functional beverages, which include lower-sugar sodas with health benefits, have seen significant growth, contrasting with only slight increases in traditional soda sales.
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