In a recent discussion, Netflix’s co-CEO Ted Sarandos highlighted the platform's advantages over YouTube in supporting creators financially. He mentioned that Netflix’s model allows for upfront payments, contrasting it with YouTube’s riskier approach where creators work without guaranteed compensation. Sarandos pointed to Ms. Rachel as an example of a creator who has benefited from Netflix’s reach, making it to the platform's top shows. He further criticized YouTube as merely a 'farm league' for creators, emphasizing that Netflix is willing to take on financial risks to help them succeed.
Netflix's co-CEO Ted Sarandos believes that his company provides a better monetization model for creators, contrasting it with YouTube's riskier approach.
Sarandos argues that Netflix aids creators like Ms. Rachel by offering wider reach and financial backing, unlike YouTube which doesn't pay creators upfront for content.
He asserts that popular YouTubers like MrBeast would not need to raise money if they had the audience and financial support from Netflix.
Sarandos contrasts Netflix's approach to local programming with Disney's model, suggesting that Netflix's method rewards creators more effectively.
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