The founder of Briogeo, a leading Black-owned hair brand, reflects on her entrepreneurial journey, highlighting key lessons learned during her experience. She emphasizes the importance of hiring employees based on their values and drive rather than just their experience. Additionally, she warns against the risk of allowing a product to outpace branding, stressing the need for a cohesive story across all platforms. These insights stem from personal challenges faced while building her brand, which eventually led to a successful sale in 2022.
When you hire for integrity, drive, and alignment with your company's core values, you build a team that grows with youâand sticks with you through the hard parts.
For a while, we were killing it on the product sideâbut our brand was telling a fractured story, which hurt our overall business cohesion and growth.
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