As Lunar New Year approaches on January 29, 2025, an analysis of 7 million orders from Asian restaurants reveals trends in consumer preferences. Traditional chicken dishes like General Tso's Chicken continue to lead in popularity, with notable growth in selections like Sesame Chicken and Orange Chicken. Concurrently, there's a shift toward healthier options, with dishes featuring plant-based proteins gaining traction. This duality presents opportunities for restaurant owners to cater to diverse tastes while honoring Lunar New Year's rich traditions, promising prosperity and good fortune for all.
The strong popularity of chicken dishes reflects a growing consumer trend towards comfort food and familiarity during festive celebrations, particularly during Lunar New Year.
With the approach of the Lunar New Year, restaurants have a prime opportunity to adapt their menus to include traditional favorites while meeting evolving consumer preferences.
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