Restaurant reservations have transformed into a status symbol, showcasing social capital as access to exclusive dining experiences becomes increasingly competitive and shared on social media.
Platforms like Resy and OpenTable have gamified the reservation process, creating an environment where securing a table at a hot spot is not just difficult but almost a rite of passage for the social elite.
The rise of social media allows Millennials and Gen Zers to discover trendsetting restaurants through curated content on their feeds, turning dining into a public display of luxe living.
Despite inflation making dining out more expensive, it's still recognized as the major splurge among generations, with 39% of consumers choosing to spend on bars and restaurants over other expenses.
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