#millennials-and-gen-z

#millennials-and-gen-z

Mortgage rates have remained elevated since 2023 and home prices are at record highs, locking out many millennials and Gen Z buyers from the housing market. A significant portion of younger homebuyers are betting on future rate drops by taking on adjustable-rate mortgages or planning to refinance, but experts warn this is an unreliable gamble. Although mortgage rates peaked at 8% in late 2023, they remain relatively elevated at about 6.5%.

Experiential marketing is now recognized as the backbone of connection with consumers, moving from being seen as a garnish in marketing campaigns to a core strategy.

Distributors reported a significant drop in sales for Heineken, with 66% indicating their volumes were down during Memorial Day compared to last year.