By 2028, millennials and gen Z, who spend over six hours daily on media, will form the majority of voters in the US. As gen alpha reaches voting age, social media platforms could be pivotal in elections if utilized effectively by political figures. The interplay of politics and entertainment can generate viral content, influencing public perception. However, achieving virality requires authenticity, clear messaging, and platform-specific adaptations. The spread of political content is complicated by distinct algorithms, making the success of campaigns difficult to predict and measure.
The 2028 US election is set to see millennial and gen Z voters, who consume over six hours of media content daily, dominating the electorate.
Viral political content on social media often requires authenticity, clear messaging, and adaptation to platform specifics to achieve success.
The algorithms that govern viral content distribution on social media platforms are unique and opaque, presenting challenges for politicians aiming to leverage this activity.
Research showed that viral movements like 'Kamala IS brat' spread through strategic communication and audience engagement, with varied success across different platforms.
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