#social-capital

#social-capital

Across 49 studies involving almost 9,000 participants, rational persuasion was estimated to have a 7 to 12 percent relationship with achieving the desired outcome [4]. Further, if this technique has worked for you, it might be for reasons you don't expect. Research indicates that people confronted by a colleague listing reasons why he or she should do something often agree because it is highly uncomfortable to say no [5].

Cool feels to me like the stock market or Michelin restaurants: none of my business. I'm not alone. In a recent YouGov survey, a third of respondents said they weren't cool at school, with only 10% reporting that, yep, they actually were. Half claimed they were somewhere in between. But I know I'm missing out. Cool people are desirable and in demand; others want to be them or be with them.