"With the introduction of the Chicken Big Mac, we're excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans," said Tariq Hassan, chief marketing and customer experience officer at McDonald's USA.
Chicken sandwiches have become an increasingly important menu item for all fast-food chains. The launch of Popeye's chicken sandwich truly lit the fire for this trend.
Sales of the Chicken Big Mac will begin on October 10 at participating restaurants, with a pop-up diner in Los Angeles offering a preview of the item.
The re-thought Big Mac will feature two tempura-battered chicken patties instead of all-beef patties, while maintaining its iconic special sauce and toppings.
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