McDonald's is extending its $5 value meal deal into December, responding to declining customer visits and rising perceptions of cost, particularly among lower-income patrons. This move signals a strategic effort to attract price-sensitive diners amid inflation-driven menu price increases.
In light of rising food prices and inflation, McDonald's has introduced affordable meal options such as the $5 value meal, comprising staples like nuggets, a McChicken, or a McDouble, alongside fries and a drink, to retain its customer base.
Citi has raised McDonald's stock price target, reflecting market optimism for the fast-food giant's upcoming quarterly results, despite current challenges faced with reduced dining frequency and pricing concerns among consumers.
As inflation pushes restaurant prices higher, McDonald's aims to retain its customer loyalty by extending promotions and discounts to attract diners back, with expectations for more deals on the horizon.
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