Chipotle’s partnership with Spirit Halloween takes a humorous social media joke to a new level by launching real-life costumes, including a burrito wrapper and a water cup.
The costume line emerged from a playful jibe started by Chipotle’s social media manager, who had fun with the idea of fake Spirit Halloween costume bags two years ago.
Chipotle is known for bringing memes into reality, seen in their past products like the lemonade-scented soy candle designed to mimic a water cup.
The costumes, retailing for $40, showcase the evolving landscape of brand marketing where companies capitalize on social media humor to engage fans and drive sales.
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