On Friday night, thousands of costumed San Franciscans descended on Mission Playground to dance to loud music, flirt and drink hard seltzers. In addition to your typical vampires and ghosts, transportation-minded San Franciscans showed up as Muni buses, BART cars and even Waymos ( RIP KitKat). The unsanctioned Halloween party, known as DanceOWeen, distills some of San Francisco's best traits: a love of music, a fixation with unsexy costumes and a willingness to flaunt permitting requirements, city agencies be damned.
With Halloween right around the corner, Bostonians are on the hunt for the perfect costume. According to Google Trends' 2025 Frightgeist data, this year's top searches are all about the biggest pop culture phenomenons of the year - from "KPop Demon Hunters" to Labubus. Google's Frightgeist site breaks down trending costumes by category, including overall costume, kid costume, dog costume, duo costume, makeup, and Halloween decor.