14 Costumes Everyone Will Be Wearing This Halloween, According to Trend Experts

"But right in the nick of time, Halloween Express (owned by Oriental Trading Company) is revealing what they predict will be the most popular costumes for 2025. Madalyn Gotschall, the brand's manager of social media marketing, says their forecasts are based on hashtags trending on social media and keywords, as well as the top searches for costumes on their owned sites (orientaltrading.com and halloweenexpress.com)."

"And it's no surprise-these characters make for some of the most fun (and recognizable) costumes. Mario and his brother Luigi, as well as the rest of the gang from the classic video game, are great costumes for a group of friends. For those wanting to tap into their inner princess, Princess Peach and Daisy are your go-to, but if you want to shoot imaginary fireballs and roar, Bower or Bower Jr. are your best bets."

Halloween Express forecasts the most popular Halloween costumes for 2025 using trending social media hashtags, keywords, and top searches on OrientalTrading and HalloweenExpress websites. Super Mario Bros. characters remain popular following the 2023 movie, with Mario, Luigi, Princess Peach, Daisy, Bowser, and Bowser Jr. suitable for individuals or groups. Sonic the Hedgehog characters such as Sonic, Knuckles, and Tails are recommended for trios. Disney princesses like Snow White offer easily assembled, recognizable costumes using basic wardrobe pieces. Classic superheroes such as Superman continue to be go-to choices, with options to wear either the iconic costume or the secret-identity look.

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