"With Halloween right around the corner, Bostonians are on the hunt for the perfect costume. According to Google Trends' 2025 Frightgeist data, this year's top searches are all about the biggest pop culture phenomenons of the year - from "KPop Demon Hunters" to Labubus. Google's Frightgeist site breaks down trending costumes by category, including overall costume, kid costume, dog costume, duo costume, makeup, and Halloween decor."
"Rumi, a human-demon hybrid, is the main protagonist in the animated Netflix film "K-Pop Demon Hunters." Voiced by actress Arden Cho, she is the confident and ambitious star of the fictional girl-group Huntr/x. 2. Labubu The cute-ugly dolls have become a massive international trend, with rare or limited edition dolls going for upwards of $300. The popularity of the doll has led to shortages, which has only added to its popularity."
Google Trends' 2025 Frightgeist data shows Boston costume searches are dominated by K-Pop Demon Hunters characters and Labubu dolls. Rumi ranks first, described as a human-demon hybrid and the confident, ambitious lead voiced by Arden Cho. Zoey, another Huntr/x member voiced by Ji-Young Yoo, ranks among top searches for her upbeat personality. Labubu collectible dolls surged in popularity, prompting shortages and high resale prices. Minecraft's Chicken Jockey costume and Captain America remain popular, with Captain America's listing amplified by Chris Evans' Boston ties. Frightgeist categorizes trends across overall, kid, dog, duo, makeup, and Halloween decor searches.
Read at Boston.com
Unable to calculate read time
Collection
[
|
...
]