Beyond Meat's recent shift to veggie-packed products like the Sun Sausage, while appealing for health-conscious consumers, risks alienating core customers seeking meat-like alternatives.
The original appeal of Beyond Meat was rooted in its ability to mimic animal meat's taste and texture, successfully attracting a diverse audience beyond traditional vegetarians.
Research indicates that taste perceptions are a major barrier for many considering vegetarian diets. Consumers are more likely to reduce meat intake if alternatives are satisfying.
The market has seen various brands attempt veggie-laden meat alternatives for years. Beyond Meat's departure from this strategy may hinder its unique positioning.
[
Collection
]
[
|
...
]