Skincare brand The Ordinary recently gained viral attention by selling cartons of eggs for just $3.37 at two of its New York City stores. This promotional event, labeled 'ordinarily priced eggs', was a jab at the current high prices and shortages of eggs in the market. Developed in partnership with guerrilla marketing team MSCHF, the stunt drew an enthusiastic response, quickly leading to sold-out supplies. While some celebrated the cleverness of the campaign, others criticized The Ordinary for deviating from its brand’s usual ethical product offerings.
The cost of eggs is at a record high right now and there are shortages all over the city, so if you or someone you know need eggs, you can grab a dozen at our stores for just $3.37.
The marketing stunt comes as egg supplies are still recovering from record shortages and high prices earlier in the year.
The price offered by The Ordinary was at a considerable discount for cage-free eggs, which generally sell for more than conventional caged eggs.
While some commenters praised the cleverness of the promotion, others criticized the company for straying from its usual offering of vegan and 'cruelty-free' products.
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