#viral-promotion

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Marketing
fromAdExchanger
4 days ago

A Third-Party Promo Gone Awry; OpenAI Has An App For That | AdExchanger

Heluva Good! accidentally shipped 60-pound dip tubs to Philadelphia restaurants during a Super Bowl promotion, creating unexpected earned media attention and brand visibility.
fromESPN.com
2 months ago

'Is it a real functional toaster?': Behind the scramble to engineer the Pop-Tarts Bowl trophy

Shortly after Iowa State's win in the 2024 Pop-Tarts Bowl, Cyclones receiver Jaylin Noel, in a celebratory mood, went to grab the game's trophy to lug it home. But this trophy is different from any other and, as such, required Josh Price, an engineer who helped build the thing, to deliver some safety instructions. Noel wasn't interested. "He was like, 'It's a freakin' toaster, man,' and ran out of the room," Price said.
National Football League
Food & drink
fromBusiness Insider
3 months ago

The Grinch is surprisingly more popular than ever. Here's how that happened.

McDonald's Grinch Meal and related Grinch merchandise are selling out nationwide amid strong demand and heightened seasonal Grinch interest.
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