"We want the companies to want to do it because they know it's aligned with who they are - it's aligned with what they try to do in the world, because they want to make people feel good, but also because they want to make people empowered."
"Vice-driven businesses - like tobacco and alcohol - and some apparel companies marketed in LGBTQ+ bars and publications long before business leaders in other industries were ready to take that risk."
"In 1993, a PR disaster forced one company - American Airlines - to reckon with their values, and the way Witek helped the airline handle those blunders shaped modern history well beyond the marketplace."
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