Instagram's new music feature, launched in partnership with singer Sabrina Carpenter, allows users to express themselves and reminisce about the Myspace era by adding a song to their profile.
This new functionality, theoretically designed to enhance user profiles, is another attempt by Instagram to keep engaging users amid rising competition from alternative social media platforms.
Despite the nostalgic nod to Myspace, Instagram's implementation differs significantly, requiring user interaction to play the music rather than it autoplaying upon profile visits.
With users increasingly seeking freshness in social media experiences, Instagram's introduction of this feature comes during a competitive landscape where platforms like BeReal and Noplace are gaining traction.
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