Here's something most people don't know about me. I spent millions of my own dollars on podcast advertising (third party shows) to grow The Jordan Harbinger Show's audience.
Scripted reads feel inauthentic and causes the host to lose credibility with the audience. You are buying trust. Give the podcaster creative freedom.
Not every show has 'Product Audience Fit'. Unfortunately, you only find out by trying lots of different slots. Sure, your gut instinct develops over time, but there are PLENTY of surprises along the way.
When you find the show that really works, go big, that's how you get the return over the tests that didn't work.
#podcast-advertising #marketing-strategy #authenticity #audience-engagement #enterprise-level-planning
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