Why mobile is the key to winning in 2025 - and how brands can stop losing customers
Briefly

Consumers spend over 5.5 hours daily on their mobile devices, making mobile a crucial element for brands aiming to enhance customer engagement and loyalty. Many brands still fail to provide the unified and personalized experiences that modern consumers demand, leading to lost revenue and retention. Issues like siloed teams, dependency on developers, and outdated strategies hinder mobile-centric approaches. Industry leaders suggest leveraging customer data wisely and utilizing no-code tools for agile solutions to create better customer experiences, while emphasizing the importance of experimentation in innovation.
'Fail small before you fail big' emphasizes the importance of experimentation in innovation, allowing teams to test new technology without risking large-scale failures.
Today’s consumers expect unified, personalized experiences; however, brands often struggle to meet this demand due to siloed teams and outdated strategies.
Read at The Drum
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