Netflix's ad-supported plan has seen remarkable growth, now attracting over 70 million global subscribers, highlighting a significant change in audience acceptance towards advertisements.
The rapid subscription growth from 22 million in January to over 70 million reflects a shift in consumer mindset, showing increased receptivity towards ads.
Experiments with sponsorships, including collaborations for shows like Squid Game, demonstrate Netflix's commitment to integrating ads seamlessly within its content across 12 countries.
Netflix’s transition to in-house advertising technology marks a strategic shift away from Microsoft, empowering the company to have more control over its advertising operations.
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