Victoria Katsarou leads M.A.C North America's eCommerce strategy and emphasizes the importance of an optimized digital experience in the beauty industry. Her strategies focus on mobile content, enhanced website usability, and a simplified checkout process. Key elements for success include clear pricing, transparent promotions, and high-quality product images that help customers make informed choices. Recent updates to M.A.C's loyalty program aim to further enhance customer engagement and satisfaction. Katsarou's diverse background in ecommerce across various industries shapes her insights into creating effective online shopping experiences.
"A simple, streamlined website experience is key. It needs to be conversion-optimized with a smooth checkout that doesn't make the customer jump through hoops."
"Having clear product images and the right specs is crucial for online shopping. Customers should understand sizing, proportions, and all information they are looking for."
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