Black Friday deals often present themselves as the best discounts of the year, but in reality, many items are priced similarly or even lower during other sales.
The psychology of Black Friday reveals that our shopping behaviors stem from deep emotional responses, making us act irrationally in our pursuit of bargains.
The endowment effect plays a significant role as it complicates our decision-making; once an item is in our cart, we feel a strong attachment, making it hard to let go.
Flashy deals are often misleading; dynamic pricing based on consumer data can mask the true savings, leading shoppers to believe they’ve found bargains that aren’t actually there.
Collection
[
|
...
]