Why leaders should ride the "SURF Framework" for sustainability

"Over two-thirds of staff in the UK want to work for a company that is trying to have a positive impact in the world, highlighting that sustainability now influences career choice."

"72% of Gen Zs and 71% of millennials consider environmental credentials important when evaluating potential employers, showing a generational shift towards sustainability in the workforce."

"A sustainable career encompasses many job roles beyond those directly labeled 'green'; it includes jobs like journalists focusing on social issues and architects dedicated to zero-impact designs."

"The SURF Framework assists leaders in understanding how to create sustainability-oriented careers within their organizations, emphasizing the integration of sustainability into various roles."

Read at Big Think