Why Jaguar's Copy Nothing campaign broke the internet - plus 5 ways to nail your next product launch
Briefly

from ZDNET3 months ago
Jaguar's new 'Copy Nothing' campaign seeks to shake off its traditional image, and while innovative, has faced backlash from consumers who find it too ostentatious.
ZDNEThttps://www.zdnet.com/article/why-jaguars-copy-nothing-campaign-broke-the-internet-plus-5-ways-to-nail-your-next-product-launch/
The rebranding effort showcases a colorful logo and messaging that feels more like a sports drink than a luxury sports car, resulting in confusion and anger among the brand's audience.
ZDNEThttps://www.zdnet.com/article/why-jaguars-copy-nothing-campaign-broke-the-internet-plus-5-ways-to-nail-your-next-product-launch/
Though the criticism is heavy, it's essential to analyze what works and what doesn't in product launches like this, using Jaguar as a case study for future successes.
ZDNEThttps://www.zdnet.com/article/why-jaguars-copy-nothing-campaign-broke-the-internet-plus-5-ways-to-nail-your-next-product-launch/
By evaluating Jaguar's approach, we can glean insights that highlight the importance of aligning branding with consumer expectations, especially in an iconic luxury market.
ZDNEThttps://www.zdnet.com/article/why-jaguars-copy-nothing-campaign-broke-the-internet-plus-5-ways-to-nail-your-next-product-launch/
Read at ZDNET
#jaguar #rebranding #marketing #consumer-reaction #luxury-vehicles
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