Sanj Sanghera and Laura Bruce emphasize the importance of taking a pause in expansion to build a solid operational foundation, ensuring long-term success rather than risking quality for rapid growth.
Many brands prioritize growth over operational stability, leading to significant issues like closures or struggling franchisees. A solid infrastructure is essential for scalability.
Halting growth is often misinterpreted as failure; however, for Doner Shack, it has been key to building a resilient business foundation and achieving global ambitions.
Rapid growth can dilute brand quality, resulting in inconsistent operations and poor customer experiences. It’s crucial to ensure synchronization across flavours, experiences, and service before expansion.
#business-strategy #operational-foundation #brand-growth #fast-casual-restaurants #franchise-development
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