Werther's Original has launched a limited-edition pair of jeans equipped with 30 pockets designed to hold their hard candy caramels, emphasizing a whimsical take on apparel.
The jeans are available through a sweepstakes, offering 200 pairs along with a year’s worth of Werther’s Originals, showcasing an unconventional marketing strategy.
This initiative follows a trend of brands leveraging unique apparel to boost their marketing, similar to collaborations by Wrangler with Coors and Chipotle with Spirit Halloween.
With increasing creativity in marketing, brands are finding diverse and amusing ways to engage consumers, like Werther's positioning their candy within a fashion statement.
Collection
[
|
...
]