The U.S. Supreme Court decided not to hear Meta's appeal, allowing advertisers to proceed with a class action claiming Meta inflated potential ad reach by 400%.
This ruling means that advertisers on Facebook and Instagram, whose numbers may exceed millions, can seek damages stemming from claims dating back to 2014.
Meta contended that three federal appeals courts have dismissed the 'common course of conduct' standard, arguing it fails to consider individual advertisers' experiences.
The ruling is significant for Meta, as metadata from advertisements accounts for almost all of the company’s revenue, indicating larger implications for ongoing litigation.
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