Uncommon partnered with The Ordinary on the campaign "The Truth Should Be Ordinary" to combat misinformation in the beauty space. Designed as a resource for universal skincare knowledge, the initiative stems from the need for accessible, credible scientific information, especially as many health claims lack transparency. Senior planner Marco Del Valle emphasizes the importance of debunking myths, such as the misunderstood risks of aluminum in deodorants, and aims to distribute original scientific research freely, enhancing public understanding while promoting integrity in the skincare industry.
"It was born out of The Ordinary's mission to bring universal access to quality skincare," senior planner Marco Del Valle tells us.
"We've seen so many podcasters and brands claiming aluminium is terrible for you, which doesn't line up with the science."
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