Tubi has launched The Tubi Red Carpet Shop, a digital storefront where viewers can purchase items from its extensive collection of movies and TV shows, coinciding with Super Bowl LIX. This initiative, created in partnership with Shopsense AI, aligns with Tubi's plans to simulcast the Super Bowl, further integrating entertainment with commerce. The store will offer a range of merchandise, enhancing viewer engagement during the event. Both companies emphasize the significance of retail media in modern viewing experiences, aiming to transform how brands connect with consumers during major cultural moments.
Tubi's collaboration with Shopsense AI is an important step forward in blending entertainment and commerce for brands and consumers through retail media CTV partnerships.
With this partnership, we're bringing the power of shoppable TV to one of the biggest cultural moments of the year, where every entertainment touchpoint becomes an opportunity for brands to connect.
The shoppable experience will include essentials for game day parties, trendy items, audio products inspired by the Big Game, team apparel, fan gear, and more.
Tubi, having grown to 97 million monthly active users, will simulcast the Super Bowl on Feb. 9, offering millions a free way to stream the event.
Collection
[
|
...
]