"If we weren't around, all that stuff would be in your closet, your basement, your garage or a landfill," CEO Brett Heffes says, highlighting the company’s significant sustainability impact by promoting resale.
Heffes emphasizes, "We don't sell franchises; we award them," stressing the commitment required from franchisees and the company's focus on responsible business practices.
With a careful growth strategy, Heffes notes, "Ninety-five percent of our resources focus on our current stores," indicating a preference for strengthening existing operations rather than rapid expansion.
Describing their strategy, Heffes explains, "Most franchisees operate just one location," underscoring a deliberate, methodical approach to franchising that prioritizes stability and sustainability.
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