Ger Hough, owner of JJ Hough's pub, leverages the power of social media to promote his establishment, showcasing offers like the unique Sex on the Shannon cocktail. He acknowledges his own doubts about the internet's influence, yet actively engages with potential customers online, emphasizing the importance of face-to-face interactions and the authentic atmosphere of the pub.
Despite his reservations about social media, Ger Hough boasts of how his pub draws a crowd with its musical offerings and warm environment, enriched by the scent of turf fires. He believes that authentic community experiences are paramount and hopes that social media complements, rather than replaces, the traditional aspects of pub culture.
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