2024 marked the beginning of esports spring, or at least somewhat of a thaw, as advertisers once again opened their wallets for esports inventory.
While 2023 saw esports winter with brands pulling back on marketing spend, in 2024, companies like 100 Thieves reported a significant increase in sponsorships.
Despite the recovery in 2024, many esports companies remain unprofitable, and lengthy discussions are still needed to find a sustainable path forward.
The esports industry observed closer ties between league operators and publishers, which contributed to business scaling and stability for teams identifying better revenue sharing.
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