Over the past ten years, Suntory's growth has fundamentally transformed its business structure, led primarily by the strategic acquisition of Beam, which significantly enhanced our global presence.
We are increasingly leveraging digital technologies across all business units, ensuring that we not only keep pace with market changes but also anticipate consumer needs effectively.
The integration of Beam into Suntory was a massive, $16 billion change, which set the stage for further globalization and enhanced our ability to innovate.
As consumer preferences evolve, Suntory must continuously adapt; this means not only expanding our product lines but also enhancing our engagement with customers at every touchpoint.
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