The first IHOP-Applebee's combo restaurant in the U.S. will open outside San Antonio next year, allowing customers to order from both menus.
Dual-concept restaurants reduce financial risk and respond to weakening sales trends, as shown by Dine Brands' disappointing earnings from IHOP and Applebee's.
Retailers are also adopting dual-brand strategies for growth; Kohl's has partnered with Babies 'R' Us to introduce baby products in stores.
Dine Brands reported a nearly 6% decline in Applebee's same-store sales and a 2.1% drop at IHOP, influenced by consumer spending habits.
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