Taco Bell's Live Mas Drive-Thru Cam transforms the drive-thru into a selfie station, capturing fan moments for digital photos and potential inclusion in their Super Bowl commercial.
According to Taco Bell's chief marketing officer Taylor Montgomery, the initiative highlights the unique moments shared by fans, capturing the energy that makes Taco Bell distinct and special.
The drive-thru cams are part of a promotional tour, first featured in Los Angeles, then moving throughout various U.S. cities, focusing on customer engagement.
To participate in this experience, customers must be Taco Bell Rewards members, allowing them to capture memories with friends at drive-thrus and receive photo strips via email.
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