McDonald's has experienced a surge in sales to its loyal customers, with revenue from its Rewards program increasing by 30% to $30 billion in the past year. Despite this growth, the company reported a slight dip in total revenues to $6.38 billion, falling short of analyst expectations. This underperformance was attributed partly to a decline in same-store sales due to an E. Coli outbreak. CEO Chris Kempczinski emphasized the effectiveness of the 'Accelerating the Arches' strategy, aiming for 250 million active loyalty members and $45 billion in annual loyalty sales by 2027.
Sales to loyal McDonald's customers jumped 30% to $30 billion in 2024, reflecting successful engagement through the MyMcDonald's Rewards program despite overall revenue declines.
The strategy involves reaching 250 million 90-day active loyalty members and $45 billion in annual loyalty systemwide sales by the end of 2027.
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