"Reddit has overtaken X to become the fifth most popular social media platform in the UK with 22.9 million adult visitors, compared to X's 22.1 million."
"Updates to Google's search algorithm this year have significantly boosted Reddit's organic search traffic, greatly contributing to its recent growth in user numbers."
"X's popularity has declined by 8% since May last year, influenced by criticism over its content moderation and the rise of competing platforms like Threads."
"Ofcom's report shows that misinformation concerns are prevalent, with 40% of UK adults reporting encounters with misinformation or deepfakes, predominantly online."
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