The author recounts writing a supportive piece about McDonald's years ago as an experimental challenge. This article, though not a strong endorsement, attracted considerable PR attention. The enthusiasm from McDonald's PR team highlighted the rarity of positive commentary about the brand, leading the author to reflect on the consequences of their initial argument and the ongoing relationship with the company, underscoring the complexity of public perception toward fast food.
For years afterwards I would receive PR material informing me of the latest exciting developments in all things McDonald. It seemed there had been so few articles ever written in praise of them, they seized on this one with a kind of manic enthusiasm.
A few years ago, I wrote a piece in this paper making an argument in favour of McDonald's - not a ferociously powerful argument, more a kind of experiment to see if such an argument could be made.
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