"Imagine if you were walking past a billboard and that billboard actually changed to reflect the fact that it knew it was you because it picked up a signal from your phone, from geolocation, it was able to process the data at such a speed that the ad that you were seeing was actually highly personalized to you."
"We could all be living in a world that's slightly different to the person next to us. Whether that's on our TVs, in our hands, on a billboard, wherever else we spend time, that's where I think we're heading."
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