CEO Mallory Blair mentions, "Something that really draws me to this partnership is it feels like a merging of left brain, right brain, where we can be a creative engine that powers the most talked about moments for campaigns." This highlights the unique synergy that Small Girls PR brings to Orchestra, combining creativity with strategic thinking to effectively engage audiences.
Orchestra CEO Jonathan Rosen states, "We're in a world where you can't buy audience anymore. Audiences are becoming more anonymous. We're all overwhelmed with information. It's very hard to get things to sink in." This underscores the shifting landscape of communications, emphasizing the need for earned media strategies over traditional paid advertising.
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