One of YouTube's biggest channels is opening a massive production studio
Briefly

"We're serving an audience that doesn't really have this kind of content anymore. There's a lot of boy content out there - MrBeast, IShowSpeed, Kai Cenat - but we're creating something for the girls, the ones who love K-pop and dream about fantasy worlds."
"What’s made Alan exceptionally successful is his unique blend: he leverages the parasocial bonds afforded by digital platforms while following the principles of traditional storytelling."
Read at Usermag
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